Our Story
Rooted in Haiti.
Inspired
by people.
Bèl Mòn exists because Haitian coffee should not be hidden, overlooked, or treated like a secret only a few people get to experience.
“Coffee is not just a product. It is a bridge between heritage, ownership, culture, and economic possibility.”
Bèl Mòn was born from a simple but powerful decision: three cousins choosing to build something that could outlive us. We started this company to secure family legacy, create real job opportunities, and become more involved in the communities that raised us, shaped us, and continue to inspire us.
Our roots lead back to Haiti — a country with one of the most overlooked coffee histories in the world. Haitian coffee is rare, deeply flavorful, and difficult to find at the level of quality it deserves. That rarity is part of the story. But what makes people remember Bèl Mòn is the taste.
We are building more than a coffee brand. We are building a global Haitian coffee house with legacy at its center.
The Origin
Haiti. The
forgotten origin.
Coffee arrived in Haiti in 1715, making it one of the oldest coffee-growing nations in the Western Hemisphere. At its peak, Haiti was the world's largest coffee exporter. Today, less than 1% of specialty coffee on the global market is Haitian.
Our coffee is sourced through trusted partners who work directly with farm cooperatives in Haiti. That allows us to stay close to the source, protect the integrity of the coffee, and build relationships with people who understand the land, the harvest, and the responsibility behind every bag.
How we got here
The Bèl Mòn Timeline
From a family story to a cup in your hands.
Coffee arrives in Haiti
French colonizers introduce Coffea arabica to the island of Hispaniola. Within decades, Haiti becomes the world's largest coffee producer, supplying over half of Europe's consumption.
First import
Before the business was even official, the coffee was already moving. Our first direct import of Haitian single-origin arrives — the proof of concept that made everything that followed feel inevitable.
Bèl Mòn officially formed
Three cousins make it official. Bel Mon Group, LLC is founded with a shared belief: that Haitian coffee deserves a seat at the global table, and that building something lasting is worth doing right.
The Team
The people behind
the mountain.
A small team with deep roots — in Haiti, in coffee, and in the communities we serve.
Yvel Sagaille
Co-Founder
Yvel Sagaille is a photographer, designer, and creative entrepreneur with a lifelong commitment to building culture through image, design, and storytelling. As one of the founders of Bèl Mòn, Yvel brings a sharp visual eye and a deep belief in legacy, family, and Haitian excellence. His work with the brand is rooted in honoring Haiti's rare coffee heritage while helping shape Bèl Mòn into a global symbol of quality, pride, and possibility.
Noel Sagaille
Co-Founder
Noel Sagaille is a software engineer and entrepreneur who believes that strong systems and careful craft are what separate good ideas from lasting ones. As one of the founders of Bèl Mòn, Noel builds and maintains the digital infrastructure that connects Haitian Blue to customers, wholesale partners, and the world — bringing technical precision to every part of the brand experience. His work with Bèl Mòn is rooted in a conviction that Haitian coffee deserves a platform built to the same standard as the coffee itself.
Emmanuel Cadet
Co-Founder
Our Mission
Why we do this.
We started this company to secure family legacy, create real job opportunities, and become more involved in the communities that raised us. For us, coffee is not just a product — it is a bridge between heritage, ownership, culture, and economic possibility.
Our long-term vision is to own land in Haiti, grow our own beans, support local farming communities, and build a fully integrated company rooted in Haitian excellence. From there: Bèl Mòn cafés in major cities — spaces where coffee, culture, design, music, and community come together with intention.
01
Family legacy
Built by cousins, for generations. Every decision we make is measured against one question: does this outlive us?
02
Close to the source
We source through trusted partners connected to farm cooperatives in Haiti — staying close to the land, the harvest, and the people behind every bag.
03
Rarity, respected
Haitian coffee should not be hidden or treated like a secret. We are here to put it on the global map it has always deserved.
04
The global house
From a family table to cafés around the world — Bèl Mòn is building a cultural home for Haitian coffee, globally.
Ready to taste it?
The mountain is in
every cup.
Try Haitian Blue — roasted to order and shipped to your door.